Disney India goes all out to serve ‘The Lion King’ with local flavours

After tasting success with its localisation strategy for The Jungle Book in the summer of 2016, Disney India has gone all out to market the latest live-action flick The Lion King.

With a sharp focus on localisation beyond Hindi, and ramped-up investments for the India release, the film expects to attract more footfalls and set the cash registers ringing in the post-World Cup weekend. The efforts are paying off, given the movie has collected Rs 11 crore (net after tax) on the first day, setting it up for a good run at the box office.

“The Lion King is high on nostalgia for most of us, and that has translated to robust advance sales. The film has started strong and is set for a very healthy weekend. Simba won’t have to wait to be king of the Box Office this weekend,” says Kamal Gianchandani, CEO, PVR Pictures, and chief of Business Planning and Strategy.

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I wanted to commit suicide after loss to India: Pak coach Mickey Arthur

Pakistan’s head coach Mickey Arthur has claimed that his team’s defeat to arch-rivals India had left him so shattered that he wanted to “commit suicide“.

Pakistan were incredibly hurt by the scathing reactions from the media, fans and former cricketers after their 89-run loss to India in Manchester on June 16.

“Last Sunday I wanted to commit suicide,” Arthur was quoted as saying in the media here.

“But it was, you know, it’s only one performance. It happens so quick. You lose a game; you lose another game; it’s a World Cup; media scrutiny; public expectation, and then you almost go into sort of survival mode. We’ve all been there,” he added.

Pakistan won their next game against South Africa to keep a slim chance of entering the semifinals alive.

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