Smartphone firms storm smart TV market, thanks to low data tariffs

Leading smartphone brands such as Xiaomi, Micromax, Redmi (a sub-brand Xiaomi) and OnePlus are set to disrupt the smart television space, which has so far been dominated by electronics giants Sony, LG, Samsung and Panasonic. Internet-enabled smart TVs, which are a relatively new segment in India, are expected to see a major boost on the back of lower data tariffs, which have resulted in a massive uptick in online video consumption.

While Xiaomi is already present in this space, its sub-brand Redmi, whose smartphones are quite popular in India, is expected to launch smart TVs soon. Given the value it offers for its price point in the smartphone space, Mi TVs are also likely to be available at competitive prices.

This week, OnePlus, the maker of the hugely popular OnePlus 6 and OnePlus 6T handsets, too announced that it would come out with smart TVs in September. The Chinese phone-maker is expected to woo consumers with smart TVs that are as aggressively priced as its feature-rich phones. Read Complete Article

Under TPV’s banner, Philips eyes spot among top 5 Indian TV producers

Taiwan-based TPV Technology is eyeing a slot amongst the top five television producers in India after it relaunched the Philips brand towards the end of last year.

Sony, along with Samsung and LG, make up 75 per cent of the market with Panasonic and other brands comprise the remaining market share. TPV, which will have its first year of full operations after relaunching the Philips brand, is aiming for a 8-10 per cent market share by the end of 2020.

Under an agreement, TPV has global licensing rights to manufacture and sell Philips branded TV and audio, while Philips receives royalty. Back in 2012, Philips and TPV Technology formed TP Vision where Philips had a 30 per cent stake and the rest was owned by TPV. It had licensing rights to develop, manufacture and market Philips branded TV sets in Europe, Russia, Middle East, Latin America and selected countries in Asia-Pacific. Later, in 2014, Philips sold its stake to TPV. However, in India, the agreement was inked last year.

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