Apple does a Jio with TV+, offers content subscription at Rs 99 per month

With over 1.4 billion active installed base of devices globally and millions in India – iPhones, iPads, Apple TV, Macs, iPod touch and more – Apple has finally flexed its muscles to take on content streaming giants like Netflix, HBO, Amazon Prime and Disney with aggressive pricing, free offers and all-original stories.

The announcement of a much cheaper Apple TV+ subscription than expected (Rs 99 a month in India and $4.99 in the US and other countries) immediately saw shares of Netflix, Disney and Roku tumbling down as Apple, which has nearly $210 billion cash at its disposal, has sensed the mammoth streaming opportunity that lies ahead and is going to open its coffers for creating more originals, even in regional languages.

Indians today spend 30 per cent of their phone time and over 70 per cent of mobile data on entertainment and movies are their preferred choice on smart TV and larger screens.

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Apple launches iPhone 11 with first triple camera system for Rs 64900

Technology giant Apple today unveiled the iPhone 11, a new version of the Apple Watch and iPad, announced the first all-original video subscription service and a new gaming service at its flagship fall event in California.

The Tim Cook-led company launched the iPhone 11 Pro and iPhone 11 Pro Max, a new pro line for iPhone at the widely-watched event in Cupertino.

The phones come in four finishes including a new midnight green, and will be available for pre-order beginning September 13 and in stores beginning September 20. The iPhone 11 Pro and iPhone 11 Pro Max will be available in 64GB, 256GB and 512GB models starting at USD 999 and USD 1,099, respectively.

“iPhone 11 Pro and iPhone 11 Pro Max are the most powerful and advanced smartphones we have ever made. They are packed with sophisticated technology that pros can count on to get their work done, and for anyone who wants the very best device made, even if they are not a pro,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing. Read Complete Article