Apple does a Jio with TV+, offers content subscription at Rs 99 per month

With over 1.4 billion active installed base of devices globally and millions in India – iPhones, iPads, Apple TV, Macs, iPod touch and more – Apple has finally flexed its muscles to take on content streaming giants like Netflix, HBO, Amazon Prime and Disney with aggressive pricing, free offers and all-original stories.

The announcement of a much cheaper Apple TV+ subscription than expected (Rs 99 a month in India and $4.99 in the US and other countries) immediately saw shares of Netflix, Disney and Roku tumbling down as Apple, which has nearly $210 billion cash at its disposal, has sensed the mammoth streaming opportunity that lies ahead and is going to open its coffers for creating more originals, even in regional languages.

Indians today spend 30 per cent of their phone time and over 70 per cent of mobile data on entertainment and movies are their preferred choice on smart TV and larger screens.

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With AI and automation growing, 120 million workers will need retraining

More than 120 million workers globally will need retraining in the next three years due to artificial intelligence’s impact on jobs, according to an IBM survey.

That’s a top concern for many employers who say talent shortage is one of the greatest threats to their organisations today. And the training required these days is longer than it used to be — workers need 36 days of training to close a skills gap versus three days in 2014, IBM notes in the survey.

Soft Skills

Some skills take longer to develop because they are either more behavioral in nature like teamwork and communication or highly technical, such as data science capabilities.

“Reskilling for technical skills is typically driven by structured education with a defined objective with a clear start and end,” Amy Wright, IBM managing director for talent, wrote in an email. “Building behavioral skills takes more time and is more complex.”

Behavioral skills, such as the ability to work well on a team, communication, creativity, and empathy are best developed through experience rather than structured learning programs like a webinar.

When employers say they’re facing a skills shortage, the first thing that comes to mind is coding experience or another advanced technical skill set. Yet, today, employers are calling for more emphasis on soft skills like communication skills, ethics and creativity rather than technical, a switch over the last few years, the survey notes. Behavioral skills are now seen as critical from digital and technical capabilities.

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